SDi's Tactical Sales and Marketing reports are based on end-user survey responses that focus on a specific market. The reports provide valuable feedback from the customer, revealing the real story of current market conditions and likely expectations over the next few years. Survey data is presented, analyzed and evaluated, and even compared to our previous Environmental Market TSM report from 1994 to assist the reader in gaining a clear understanding of the implications of our findings.

The Forgotten Market: Environmental Testing, A North American Survey of the Environmental Market is an exhaustive analysis provides invaluable insights for all levels of management, marketing, engineering, and sales personnel. The report gives you a clear view of every aspect of this market. Each section provides in-depth analyses of the survey responses, as well as a list of key observations.

Over 170 respondents throughout North America answered our survey. This report tells you how environmental testing instrumentation is distributed by laboratory type and region, and provides detailed information with regard to the various perceptions and needs for each geographic and industrial segment of the market. The Forgotten Market: Environmental Testing, A North American Survey of the Environmental Market makes an intensive study of the current installed base of analytical instruments in environmentally oriented laboratories, including liquid and gas chromatography systems (such as HPLC, LC/MS, GC and GC/MS), atomic spectroscopy systems (such as AA and ICP), molecular spectroscopy systems (such as UV-Vis and FT-IR), mass spectrometers, electrochemistry instruments, and even LIMS installments. Detailed analysis is given for each analytical technique that is used significantly in environmental laboratories.